Shop with Google
Motion Design + Editing
Most brand campaigns relied on polished ads that felt distant and impersonal. Capture This saw an opportunity to reimagine Shop with Google’s presence through candid, story-first content. By blending cinematic motion design with social-native pacing, we crafted assets that felt human, relatable, and tailored for real-time engagement.
Client:
CaptureThis/Shop with Google
Role:
Editor
Year:
2022
Challenge
Traditional retail campaigns often leaned on polished product shots and scripted messaging, missing the energy of real-world use and authentic expression. Google needed a fresh approach to connect with Gen Z and millennial audiences across platforms like TikTok and Instagram — one that felt native, nimble, and visually alive.
Objective
The goal was to create a high-volume library of social-first videos and motion graphics that elevated Shop with Google’s brand without feeling like traditional ads. By capturing diverse creators, everyday moments, and playful aesthetics, the project aimed to showcase Google’s tools in action — blending utility with cultural relevance.
Results
The campaign helped Shop with Google tap into a younger, more engaged audience, generating millions of impressions and sparking organic engagement across social platforms. Capture This’ editorial-meets-design approach, supported by modular post-production workflows, enabled rapid turnaround and consistent storytelling at scale.