Challenge
Traditional retail campaigns often leaned on polished product shots and scripted messaging, missing the energy of real-world use and authentic expression. Google needed a fresh approach to connect with Gen Z and millennial audiences across platforms like TikTok and Instagram - one that felt native, nimble, and visually alive.
Result
The campaign helped Shop with Google tap into a younger, more engaged audience, generating millions of impressions and sparking organic engagement across social platforms. Capture This’ editorial-meets-design approach, supported by modular post-production workflows, enabled rapid turnaround and consistent storytelling at scale.
