Challenge
For a Nuuly campaign shoot, the creative team needed a playful, oversized clothing tag that went beyond function - it had to read as surreal long and instantly communicate the brand’s irreverent tone. The problem: off-the-shelf tags felt too minimal and lacked the visual density needed to land the joke on camera.
Result
I designed the comically long tag used in the final campaign, blending typography, layout, and graphic design principles to create something both absurd and believable. The piece not only worked as a prop but also became a talking point within the shoot, showing how design can amplify storytelling, even in small details.
